This Is Brilliant, But I Like This Meme Generator

Drag text anywhere on the This Is Brilliant, But I Like This template, style every box its own way, drop in your own images, then download, copy, or share it.

Click a text box to edit it. Drag to move, corners resize, top handle rotates.

Blank This Is Brilliant, But I Like This meme template
The blank This Is Brilliant, But I Like This meme template. Add your own text in the editor above.

What is the This Is Brilliant, But I Like This meme?

Jeremy Clarkson's famous car comparison from Top Gear is the source of this two-panel template. Clarkson stands between two small hatchbacks on a gravel drive in front of a grand white palace. In the top panel, subtitled "This is brilliant," he gestures toward a white Volkswagen up!; in the bottom panel, subtitled "But I like this," he gestures toward a red Ford Fiesta, while James May leans on its bonnet. The joke is choosing the option you love over the option you objectively admit is better.

Origin: The scene is from the 2014 run of Top Gear (season 21), in which Clarkson compares small cars and declares one brilliant before admitting he prefers the other. The captioned stills have circulated as a comparison meme ever since.

Also known as: This Is Brilliant But I Like This, Top Gear Brilliant, Jeremy Clarkson I Like This.

How to use the This Is Brilliant, But I Like This meme

The first box goes on the top panel and labels the sensible, praised option. The second box goes on the bottom panel and labels what you actually prefer. The subtitles already say "This is brilliant" and "But I like this", so your labels just name the two things.

It is best for confessions of irrational taste: a simple tool over a complex framework, an old game over the remaster, takeout over a home-cooked meal. The funnier choice is usually the cheaper, older or more chaotic one.

This Is Brilliant, But I Like This meme ideas

About the This Is Brilliant, But I Like This meme template

The This Is Brilliant, But I Like This template (i-like-this) supports 2 lines of text. A classic example reads “kubernetes / a single vps”. Read about its origin on knowyourmeme.com.

Related searches: brilliant but I like this Captain America Iron Man comparison top gear jeremy clarkson preference cars object labeling

Use it from the API

This meme is also just a URL. Replace the text in the path to generate your own image:

https://memegenscript.com/images/i-like-this/kubernetes/a_single_vps.png

Read the API documentation · Template metadata (JSON)